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Do you know the difference between search engine optimization (SEO) and search engine marketing (SEM)? Unfortunately, the terms are often used interchangeably, even though they’re different strategies. That can make it hard to determine which of the two is a better fit for your business. Should you invest in one or the other, or maybe […]
Read MoreCurrently Browsing: Victoria Putnam
John F. Chase has been building homes and communities in Southern Maine for over 33 years—but it took him some time to discover his passion for construction. Growing up, one of his grandfathers was a police chief, and the other was a local painter and contractor. Initially, John felt pulled in both directions. In 1986, […]
Read MoreIf you don’t have the money to spend on a comprehensive marketing campaign—maybe you’re just getting started or making room in the budget for another expense—you still have advertising options. And they’re all free. There’s nothing better, right? Of course, these options still require your time and attention, but those can be easier to budget […]
Read MoreWhen you’re searching for the right marketing partner or SEO company for your small business, the pressure is on to choose the agency that’s going to be a good fit for your long-term goals. Here are our suggestions for questions to ask a digital marketing agency or SEO company you’re considering hiring. 1 What process […]
Read MoreThe world has gone digital, so what does that mean for a company with roots in radio? The world has gone digital, so what does that mean for a company with roots in radio? Big things, it turns out. While you might think that radio has no staying power with today’s digital marketing products, you’d […]
Read MoreHow do you respond to reviews for your small business? If you don’t respond to them at all, you might be in trouble. The worst thing you can do is ignore customer feedback—whether it’s positive or negative. If you are responding to reviews, how’s your tone? Do you always sound professional and understanding? Check out […]
Read MoreI was at a crossroads. It was either do something drastic or close your doors. The final quarters of 2016 were not kind to Willow Massage Therapy. Owner Paula Phillips didn’t see any customers for six months, and that’s not a good sign for any small business. “I was at a crossroads,” she says. “It […]
Read MoreYou can make a difference in different ways, but I wanted it to be more personal. That’s why I did what I did. When Jin Mengert gave up her 9-to-5 job, she knew exactly what she wanted to do with her time: open her own restaurant. “Owning my own business has been my dream my […]
Read MoreTake a look at your browser’s address bar. See the https at the front of the URL? Unlike sites that only have http, the s in https indicates that the site you’re visiting uses SSL for an extra layer of security. While this is a good thing to know, what does it mean? SSL: Secure […]
Read MoreIt takes a lot of chutzpah to be a small business here. Captain Max Patterson is one of the last small business owners left in his Manhattan neighborhood. But is he worried? Nah. He’s got the staying power he needs to compete with the big-box stores moving in thanks to a robust digital marketing strategy. […]
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