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Do you know the difference between search engine optimization (SEO) and search engine marketing (SEM)? Unfortunately, the terms are often used interchangeably, even though they’re different strategies. That can make it hard to determine which of the two is a better fit for your business. Should you invest in one or the other, or maybe […]
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At the surface level, lead generation is every business’s ultimate goal. Leads are potential customers, so collecting leads is, by all accounts, a sound business move. However, not all leads are created equal, and not all methods of gathering them guarantee quality. For example, you’ve likely heard of HomeAdvisor and Angie’s List. Both are sites […]
Read MoreLast week, we discussed recent changes and developments in local SEO and how you can capitalize on them. We touched on semantic search and how to optimize for it, bounce rates and click-through rates. This week, we’ll continue our evaluation with an in-depth look into relevance and personalization, competitive analysis and how to create a […]
Read Moreby Scott Johnson 1. Get your Business page setup and verified. This is a whole other conversation itself, but if you don’t have a Google My Business (GMB) page to begin with, you can follow the instructions Google has provided. Click HERE to learn how to verify your business through Google. 2. Once your page is […]
Read Moreby Ryan Dearth SEO Tips for Bloggers By now you probably know that content is king and that if you want to rank well within search engines you need awesome content. If you are writing blog posts for your website, you may sometimes wonder – will search engines “like” my blog post? Well, never ask […]
Read Moreby Katherine Genske What’s the Deal with Local SEO? Many business owners ask, “wouldn’t it make sense to be found all across the state – or nation?” More areas being found means more business, right? Wrong. Think about this: you’re at work, looking to grab a quick lunch. You need to be back in 50 […]
Read MoreAs a small business owner, you want to own as many spots at the top of Google’s searches as possible. To accomplish this, you’ve set up three or more websites in hopes that you will take the top three advantage. But as you search for your business online you are nowhere to be found. What gives? […]
Read MoreWhen will I be on the 1st page of Google? Ahh, the age old question – and by age old, I mean, Google hasn’t even celebrated their 20th birthday yet (mark your calendars, ladies and gents). All that aside, as a business owner, I’m sure you’ve tossed and turned at night wondering: “How long is […]
Read Moreby Scott Johnson As a small business owner, you understand how important your web presence is for your business. But what about those other things? Facebook, Twitter, Instagram, Google +, Pinterest, etc.? When most of us think about a web presence, we think of having a website that represents our business. However, this is hardly half […]
Read Moreby Ryan Dearth As a company, Google’s mission is “To organize the world’s information and make it universally accessible and useful.” Google dominates 75% of the U.S. online search market. Every month millions of unique users perform billions of searches. As users, we know what our goals are when typing something in Google. But what are Google’s goals before […]
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