Currently Browsing: Online/Digital Marketing

The Importance of Web Usability & 5 Ways to Achieve It

The word “usability” has many different connotations. However, the definition is simple and can be applied to almost anything. If something is “usable,” according to Steve Krug, author of “Don’t Make Me Think,” it means: “A person of average (or even below average) ability and experience can figure out how to use the thing to […]

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How to Make Your Social Media Presence Interesting

by SeQuoya Addison I think we can all agree that social media effects our day, everyday, in one way or another. We use it for personal reasons, business reasons, as a source for research and to get our daily news. With the power and reach social media has, it’s important to know how to use it to your advantage. […]

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Top 5 Digital Marketing Mistakes That Will Cost You

by Nadia Saar Are You Making These 5 Digital Marketing Mistakes With Your Small Business? Every small business needs a successful online presence to survive in today’s digital world. Social networks and websites are dominating the market. Because of this, every business in America is looking to invest in digital marketing. But does your business understand what […]

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Top-of-Mind Advertising Is Digital, Too!

  When you think about the phrase “top-of-mind advertising,” what comes to mind? Billboards, radio commercials, flyers/postcards, and a wacky flailing inflatable arm tube man on the street corner? Great! Those are all great vehicles of advertising that have proven effective for many businesses across America. But all those avenues leave out digital channels! First, […]

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The Impact User Reviews Have on Local SEO

How Reviews Impact Local SEO Did you know online reviews play a supporting role for local SEO? If you think about it, it makes sense! Before a customer makes a purchase or visits a storefront, they want to be assured they’re making the absolute best decision. One of the first things a customer is going to […]

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6 Secrets to Building a Rock Solid Brand!

Back in the “good ol’ days” consumers used to value a product based purely on its monetary cost and usefulness. But the times are changing, and so must your business practices. In today’s world it’s simply not enough to offer a low cost, or simply useful product. You have to differentiate from the competition! Customers […]

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Online vs. Offline Reputation: Which Is More Important?

By: Amy Merrill We live in the digital age. Gone are the days where a business can simply rely on word of mouth. Did you know that 91% of adults have their mobile phone within arm’s reach 24/7 and 88% of consumers say they trust online reviews as much as personal recommendations. It’s crazy to think […]

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How To Engage, Intrigue and Enchant on Social Media

by Becky Giefer Facebook has over 1.4 billion monthly active users. More and more small businesses are becoming aware of the need to keep up with this lucrative facet of their online presence.  Social media is not a fleeting trend, it continues to evolve and it’s crucial to grow with it. As a free avenue to advertise […]

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4 Print Marketing Tips to Bolster Your Online Presence

by Nadia Saar Digital marketing and social media are all the rage in the marketing world. But, there are a full range of offline mediums at your disposal to help drive brand awareness. One of the oldest mediums around is print marketing. Nowadays, print marketing and digital marketing go hand in hand, supporting one another. Because of that, we’re […]

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Keep Your Business Fresh with Google My Business

by Doug Sewell Google My Business is one of the easiest ways to get your business found by potential customers. In fact, local listings will show up as the number one spot on Google 93% of the time in local search. From an SEO perspective, Google My Business is critical to search engine visibility. Including NAP (name, address, & […]

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