.png){kind=logo}
The word “usability” has many different connotations. However, the definition is simple and can be applied to almost anything. If something is “usable,” according to Steve Krug, author of “Don’t Make Me Think,” it means: “A person of average (or even below average) ability and experience can figure out how to use the thing to […]
Read MoreCurrently Browsing: Website Design
by David Anders Make use of simple ways to better your content and increase your conversion. A potential customer has found your website. Awesome! Now you want to convert them from a browsing reader to an active customer. The best way to do that? Well-developed content designed to keep them intrigued and get them motivated […]
Read MoreIt’s tough being a lawyer. Even after you pass the Bar, it takes hard work, dedication, and adaptability to succeed. But, the intrinsic and extrinsic rewards are amazing! No matter how you qualify success, in today’s competitive world, your degree of success is heavily dependent upon your online presence. And, not just having a presence, but […]
Read Moreby Holly Czuba We still run into business owners who don’t have and/or don’t believe they need a website. In fact, 25% of small business owners don’t have websites. Not sure your business needs a website? Well- there are PLENTY of reasons. Here are 15 to start with… Advertising 24/7/365: Your website is always available. […]
Read Moreby Amy Hoglund With a zillion different digital marketing companies out there, it’s difficult to decide on the best partner for you and your business. Here are 9 questions you need to ask to ensure you make the right decision for your digital marketing partnership. Will our site be optimized for mobile and tablets? With […]
Read Moreby: Holly Czuba We live in a mobile world. Contractors spend 90%+ of their day on job sites. When they need something, they pull out their phone or tablet to get it done. We work with a number of contractors and have compiled a list of marketing tips, keeping in mind that mobile devices are […]
Read MoreBy: Jacob Robinson Do you have a website? Maybe you’re thinking about building a website for your business? Either way, you understand that as a general contractor, it’s imperative to have a high functioning website that can first be found, and second convert visitors into customers. Think of it this way- you would never install […]
Read MoreYour Homepage’s Goal The homepage is the most important page on your website. It’s where the battle for customers is won or lost. As a small business owner, you must make sure that your homepage is prepared to convert visitors into leads. Is your homepage built to win, or is it a wasteland of missed […]
Read Moreby Brittany Keenan Is there such a thing as a perfect website? Well, honestly, that depends. Web trends are constantly changing. Working with a team of experts will help you better understand what works versus what doesn’t for your industry. Define Your Audience Before talking to a web designer, make sure you have clearly defined […]
Read MoreBy: Holly Czuba This is big news in our industry right now. Google is going to stop showing non-mobile-friendly websites in their mobile search results. Business owners stand to lose half of their visibility on the web if they’re not ready. I say “half their visibility” because 60 % of all website traffic is on a […]
Read More