Currently Browsing: Online/Digital Marketing

Top 5 Reasons You’re Losing Business in 2017

When it comes to their websites, most business owners want to know why they’re not getting more calls or online submissions. A valid concern for a small business owner looking for ways to grow a business and establish a successful online marketing campaign. However, there are a few important factors to consider as you zero-in […]

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Awesome, Possum: Your Online Business Listing Might Be Hiding

by Jamie Pitzen What Google’s Possum Update Means for Your Business Google’s search algorithm is ever-changing, and we’re here to keep you up to speed with the latest updates. The latest change you should know about? An update to Google’s Local Algorithm, Possum, might affect how your business listing appears in local searches. Unlike several […]

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How to Craft the Perfect Tweet

by John Michael Patrick Whether you’re a large, established company or a small business, Twitter’s a convenient, cost-effective way to connect with your customers. That said, Twitter’s a noisy place, full of individuals and organizations competing for attention. Learning to communicate your message effectively via Twitter— in such a way that your message stands out […]

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Do I Need E-commerce Functionality on My Website?

The short answer is yes. If you sell products or services, an e-commerce platform is an essential element to your online web presence. There’s more than 191.1 million online shoppers in the United States alone and over $703 billion being spent online shopping. Your business could be missing out on a great opportunity to meet the market […]

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A Picture Is Worth a Thousand Words Earns a Thousand Followers

by Amy Bareham You and me? We’re visual people. (At least that’s what major social media channels like Facebook, Instagram and Twitter have found.) Correct me if I’m wrong, but the social era has changed the rules of the marketing game. If your small business is struggling to gain social media traction, this article is for […]

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Must-Know Social Media Stats for Small Business

by Amy Merrill Debating whether or not to create a social media presence for your business? Check out the stats below and you won’t think twice about the decision!  You might also like: Social Media: A Look At The Past & Present How SEO & Social Media Work Together How to Make Your Social media […]

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A Google My Business (GMB) Checklist

by Scott Johnson   1. Get your Business page setup and verified. This is a whole other conversation itself, but if you don’t have a Google My Business (GMB) page to begin with, you can follow the instructions Google has provided. Click HERE to learn how to verify your business through Google. 2. Once your page is […]

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Mobile Online Marketing Makes Offline Sales

by Doug Sewell We all know having a presence on mobile devices is critical for businesses. The fast adoption of mobile devices and how people use them is amazing. Invoca released their 2016 Call Intelligence Report which can be downloaded in full here, and here are some key points from the data: Digital channels drive 92% […]

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How to Write the Perfect SEO-Friendly Blog

by Ryan Dearth SEO Tips for Bloggers By now you probably know that content is king and that if you want to rank well within search engines you need awesome content. If you are writing blog posts for your website, you may sometimes wonder – will search engines “like” my blog post? Well, never ask […]

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Why Is Local SEO So Important?

by Katherine Genske What’s the Deal with Local SEO? Many business owners ask, “wouldn’t it make sense to be found all across the state – or nation?”  More areas being found means more business, right? Wrong. Think about this:  you’re at work, looking to grab a quick lunch.  You need to be back in 50 […]

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