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by Amy Hoglund
With businesses trying to connect with their customers on social media, it’s extremely important to understand the behavior behind social media sharing. We’ve got some interesting (and fun) stats to share!
What People Share
This is the most vital information to know while you’re deciding what to post. Knowing this behavior will turn your customers into brand advocates and align your social media strategy correctly! An interesting infographic shared the following stats:
- 43% people share images
- 26% like to share opinion
- 26% share status updates of what & how they are doing
- 26% share links to articles
- 25% personal recommendations of things they like
- 22% share News items
Knowing this, it can help you decide how to break up the content you’re using while posting. You don’t want to share the same style of content, it’s important to keep it fresh, to keep the user engaged.
Most Popular Activities on Social Networks
Social channels vary- each network encourages different types of sharing behavior.
Take a look at the pictures from GO-GULF to the right. These stats support the importance of creating a variety of content suited to different networks.
For example, sharing photos is the most popular activity on Facebook and Google+, where on Twitter, posting daily activity updates appears to be popular with most people.
Why People Share on Social Media
Social media is all about being connected (hence the “social”) with others. Understanding the mindset behind this is important- it helps you better comprehend your audience and adjust your content accordingly.
Here’s some more insight on why people share content on social networks.
- 84% share because it’s a way to support causes or issues they care about
- 78% do it because it lets them stay connected to people they may not have otherwise stayed in touch with
- 73% share information because it helps them connect with others who share their interests
- 69% share information because it allows them to feel more involved in the world
- 68% share to give people a better sense of who they are and what they care about
- 49% share information on products they like with a hope to change opinions or encourage action
Final Note
Understanding social media behaviors will help you obtain a greater grasp on how the industry works. If you need help managing your social media strategy, let’s get started today!