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Salon Arjé got its start when owner Arif Lofgren had an idea. When he told his wife he wanted to open a salon, her first response was, "You're crazy." But Arif wanted a career that would allow him to positively affect people's lives on a daily basis and bring something different to his community in Beacon, New York. Salon Arjé allowed him to do just that.
When clients visit Salon Arjé, they can expect a personal experience, whether it's their first visit or their tenth. Arif and his team of hair artists have one goal: for customers to come away feeling that every detail was paid attention to during their haircut, style or balayage service. Balayage in particular allows the hair artists to showcase their natural artistic abilities and paint color onto the hair to create the perfect highlight.
Having so many unique artists with different approaches to hair in the salon benefits the team in its entirety. It enables them to give their clients the personal experiences they're looking for. That camaraderie between artists and clients creates an almost Cheers-like atmosphere that makes every appointment an exercise in fun and satisfaction.
Arif has been doing hair for more than 18 years, and he still has the same passion and love for it that he had when he was learning. He's able to change people's lives on a daily basis. "I don't think many art forms or many industries can say that," he says. "They come to me, and we build a relationship, and I can bring them joy." That's what sets Salon Arjé apart from the competition.
Salon Arjé partnered up with us in 2012. "One of the things that I need to focus on as a business owner is that our team is working like a team," Arif says. "And Townsquare Interactive gives me an opportunity to focus more on the salon. I never have to worry about updating our website because it's just a phone call away."
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Salon Arjé wanted to come up at or near the top of search results when potential clients searched for hair salons in their area.
We optimized Arif's website for keywords specific to his industry and location. This search engine optimization ensured he would move to the top of search results organically.
Salon Arjé always appears at or near the top of search engine results for their set of optimized keywords. Because Salon Arjé is easy for potential customers to find, owner Arif never has to worry about attracting new customers.
Like all Townsquare Interactive websites, Salon Arjé's professionally designed site is mobile-optimized and built on our proprietary platform. The responsive site can be edited at any time by both Arif and his dedicated digital marketing specialist. Even better, those edits are unlimited and free. That means he can keep his list of services and hair artist bios updated and current.
To make sure Salon Arjé's customers can always find the salon and get in touch, we keep Arif's business listings optimized across more than 70 online directories. That entails making sure his business name, address and phone number are correct and consistent across the web. This not only helps his customers find his salon, but it also looks good to search engines ranking his site in search results.
We optimized Salon Arjé's website for a list of industry- and location-specific keywords to help boost their search results rankings. Search engine optimization also entails making sure everything is optimized in the back end of the site - that includes meta-tags and meta-descriptions. Paired with correct and consistent directory listings, our organic SEO process is set to keep Salon Arjé sitting high in search results for their location.