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By: Jacob Robinson Increasing Conversion Rates With Long-Tail Keywords A key metric to any business’s online performance is website conversion rate (the percentage of people who come to your website take some sort of action). There are various ways to increase conversion rates but one fundamental way to convert a higher percentage of people, is to […]
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For many business owners, there’s confusion about the differences between national SEO and local SEO. What are they, exactly? What strategy do you need? You might be asking yourself these questions. It’s hard enough to understand all of the technical aspects of search engine optimization without adding an extra layer of complexity in regard to […]
Read MoreBy: Holly Czuba This is big news in our industry right now. Google is going to stop showing non-mobile-friendly websites in their mobile search results. Business owners stand to lose half of their visibility on the web if they’re not ready. I say “half their visibility” because 60 % of all website traffic is on a […]
Read More*Updated April 12, 2017* With Google’s constant algorithm updates, local search has been taken to a whole new level. Basic SEO practices like keyword research, meta tags, indexing, and penalty recovery are still in place. However, content, directory listings, and mobile optimization play a huge role in rankings. Here are the major SEO trends you […]
Read MoreBy: Holly Czuba Google rarely gives us explicit information about how they rank websites in their search results. SEOs make educated guesses and experiment and extrapolate from what Google does reveal. We know what works and what doesn’t, but Google never lays out the formula for us. Google is expanding their use of mobile-friendliness as […]
Read MoreBy Ryan Dearth “If you can’t explain it simply, you don’t understand it well enough.” -Albert Einstein Every SEO professional knows the tactics and strategies required to improve rankings and search visibility for a client’s business or organization. We have a massive checklist we consistently update based on industry expertise and landscape changes. Following these […]
Read MoreBy Kala Halbert Okay business owners – you’re sitting on your couch on a Sunday evening, thinking about the week ahead and you decide to pull up Yelp to see if there are any new reviews from the busy past weekend. First one’s good, next is better and then BAM – punch right to the […]
Read MoreBy Carissa Foley As businesses prepare to move into 2015, an online presence needs to be the #1 area to invest advertising dollars. When evaluating advertising dollar allocation small business owners have a tendency to look at their website as a cost rather than an investment. After analyzing industry trends, here are 3 reasons your […]
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