Currently Browsing: Online/Digital Marketing

Online Marketing Success for Lawyers

It’s tough being a lawyer. Even after you pass the Bar, it takes hard work, dedication, and adaptability to succeed. But, the intrinsic and extrinsic rewards are amazing! No matter how you qualify success, in today’s competitive world, your degree of success is heavily dependent upon your online presence. And, not just having a presence, but […]

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15 Reasons You Must Have a Website

by Holly Czuba We still run into business owners who don’t have and/or don’t believe they need a website. In fact, 25% of small business owners don’t have websites. Not sure your business needs a website? Well- there are PLENTY of reasons. Here are 15 to start with… Advertising 24/7/365: Your website is always available.  […]

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The Positive of the Negative—In Marketing, Not Math

by Stephanie LaClair Angry customers. We’ve all seen them, heard them, served them, and occasionally (even if we don’t want to admit it) been one ourselves. Let’s face it- as friendly as your staff might be, timely as your service might be, and low as your prices might be, every business owner is bound to […]

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5 Tactics to Learn From Your Competition

By: Amy Merrill There’s always a thing or two to learn from your competition. This doesn’t mean to copy what they’re doing, but rather to find areas of improvement. It’s a way to get inspired! Here are 5 effective ways to learn from (and get a leg up on) your competition.  Look At Your Competitor’s Online Reputation […]

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Google Yourself

You should Google your business once a quarter. You’ll be surprised what you find. I always am. I spoke at a national conference several years ago to a room full of college students. My workshop was about preparing yourself as a job seeker. Lots of stuff like, “Be careful what you post on Facebook – […]

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How to Create the Perfect Google My Business Page

by Amy Hoglund Google My Business is hands down the most beneficial tool Google has to offer business owners. Start setting one up ASAP if you don’t currently have one (or we can do it for you, of course). Google My Business makes it easy for potential clients to get in touch with you. It […]

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The Best Times to Post on Social Media

by Amy Hoglund So you’ve created fantastic content and your looking to share it via social media. Awesome! Utilizing social media is a great way to drive more traffic to your website, engage with your customers, and build your online presence. Now, to be successful, it’s important to strategize on what and when you’re posting. Different […]

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9 Important Questions You Need to Ask When Launching a New Website

by Amy Hoglund With a zillion different digital marketing companies out there, it’s difficult to decide on the best partner for you and your business. Here are 9 questions you need to ask to ensure you make the right decision for your digital marketing partnership. Will our site be optimized for mobile and tablets? With […]

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Perceptions of Your Website Can Make or Break a Sale

By: Jacob Robinson Decisions are a part of everyday life. But, have you ever thought about what influences your decisions? Any decision you have ever made, and will ever make, is determined by your perception of the situation at hand. The perception itself, is influenced by your experiences. As business owners this is important to […]

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How to Set Up Your Facebook Business Page for Success

by Amy Hoglund With social media taking a strong presence in today’s marketing world, it’s important to make sure you’re at least on Facebook- the largest social media network with 1.44 billion monthly users. Like many other things in life- like building a house for instance, it’s important for the foundation to be strong. This starts […]

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