Currently Browsing: Online/Digital Marketing

One Easy Step to Figure Out if Your Website Is Mobile Friendly

By: Holly Czuba This is big news in our industry right now. Google is going to stop showing non-mobile-friendly websites in their mobile search results.  Business owners stand to lose half of their visibility on the web if they’re not ready. I say “half their visibility” because 60 % of all website traffic is on a […]

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All Business Owners Need to Know These Mobile Stats!

By: Jacob Robinson Real World Statistics for the Modern Business  As a business owner you are always working to outsmart and outperform your competition. Fact of the matter is, your competition is doing the exact same thing to you! Here are some stats that put the online space into perspective. Feel free to tweet the word […]

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Why You Need to Hire a Marketing Specialist

By: Kyle Mills One of the most important things for any business owner, big or small, is making sure you have a marketing plan in place to position yourself as an expert in your field. If you’re running a business by yourself, or even with a small team, it’s difficult to find time to handle each and every detail […]

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Social Media for Small Businesses

by: Amy Hoglund If you haven’t noticed, the power of social media is growing. Its become a big part of our everyday lives! It’s where many get the news, the latest promotions for our favorite brands, find out the latest scandal in the entertainment world, and it’s the easiest way to stay connected to our friends, […]

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Local SEO Trends You Need to Know

*Updated April 12, 2017* With Google’s constant algorithm updates, local search has been taken to a whole new level. Basic SEO practices like keyword research, meta tags, indexing, and penalty recovery are still in place. However, content, directory listings, and mobile optimization play a huge role in rankings. Here are the major SEO trends you […]

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8 Reasons People Leave Your Website

by Kala Halbert Are you making any of the the following errors with your small business website? You’ve spent the last year improving your search engine rankings, beating your competition and finally made it to the first page of Google. Congratulations! Unfortunately, there is still much work to be done. Now that your site is […]

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What Makes a Website Mobile-Friendly?

By: Holly Czuba Google announced last week that mobile-friendliness will be ranking signal.  In our industry the term mobile is thrown around a lot. But not everyone understands why having a mobile website is critical, or what exactly, a mobile, or mobile-friendly website is.  I’ll explain what the various terms mean, and what makes the […]

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Make the Second Most Important Page on Your Website Your #1 Priority

By: Jacob Robinson We put so much credence into the coveted first born of our website, the ‘Home Page’. This is where most of our effort is focused. And rightfully so! This is where customers make an initial judgment about us and our brand. But what happens next?!? You have their attention…you’re closing in on […]

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Small Business Guide to Negative Reviews

By Kala Halbert Okay business owners –  you’re sitting on your couch on a Sunday evening, thinking about the week ahead and you decide to pull up Yelp to see if there are any new reviews from the busy past weekend. First one’s good, next is better and then BAM – punch right to the […]

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Top 3 Reasons Your Business Can’t Afford to Be Offline

By Carissa Foley As businesses prepare to move into 2015, an online presence needs to be the #1 area to invest advertising dollars.  When evaluating advertising dollar allocation small business owners have a tendency to look at their website as a cost rather than an investment.  After analyzing industry trends, here are 3 reasons your […]

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