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by Amy Hoglund When it comes to Search Engine Optimization (SEO), you may hear industry jargon get tossed around, but have no idea what actually goes into it. We’re here to help clear the muddle. Today I’m focusing on the significance of Off-Page SEO- specifically online directories. Off-Page SEO Defined Off-Page SEO is the practice […]
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By: Kala Halbert & Jacob Robinson What Is a Value Proposition? As a business, you must know and understand your value proposition. Not sure what that means? It’s just what it sounds like – a promise of value to be provided to a customer. It’s a critical aspect to all of your marketing efforts as […]
Read Moreby: Amy Hoglund Customer service (noun)- the assistance and advice provided by a company to those people who buy or use its products or services. As you’re reading this, think of the best customer service experience you’ve ever had. Was it great because the customer service representative was informative, quick to respond, and extremely friendly? […]
Read Moreby Bill Reinhart The importance of team chemistry can never go overlooked. Having a rock star group of employees is great, but without the ability to come together as an elite team, you’re nothing but an assembly of individuals set out for your own pursuits. That is why it’s important to be committed to the […]
Read MoreYour Homepage’s Goal The homepage is the most important page on your website. It’s where the battle for customers is won or lost. As a small business owner, you must make sure that your homepage is prepared to convert visitors into leads. Is your homepage built to win, or is it a wasteland of missed […]
Read Moreby Brittany Keenan Is there such a thing as a perfect website? Well, honestly, that depends. Web trends are constantly changing. Working with a team of experts will help you better understand what works versus what doesn’t for your industry. Define Your Audience Before talking to a web designer, make sure you have clearly defined […]
Read MoreBy Katie Sheldon “88% of consumers using the internet will look toward online reviews before making their purchasing decision.” – Trustpilot “I got an awful review on Facebook (or Google or anywhere else). What do I do?” Working with small- to medium-size businesses, this is a question I hear on the regular. Unfortunately, the answer to […]
Read MoreBy: Holly Czuba This is big news in our industry right now. Google is going to stop showing non-mobile-friendly websites in their mobile search results. Business owners stand to lose half of their visibility on the web if they’re not ready. I say “half their visibility” because 60 % of all website traffic is on a […]
Read Moreby Bryce Tedeschi In an age where customers always have the last word, it’s important to keep a finger on the pulse of what people are saying about you online. Reviews influence buying decisions (90% of customers say buying decisions are influenced by online reviews. – Dimensional Research) and can affect your websites rankings and […]
Read MoreBy: Jacob Robinson Real World Statistics for the Modern Business As a business owner you are always working to outsmart and outperform your competition. Fact of the matter is, your competition is doing the exact same thing to you! Here are some stats that put the online space into perspective. Feel free to tweet the word […]
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