By: Kyle Mills One of the most important things for any business owner, big or small, is making sure you have a marketing plan in place to position yourself as an expert in your field. If you’re running a business by yourself, or even with a small team, it’s difficult to find time to handle each and every detail […]
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by: Amy Hoglund If you haven’t noticed, the power of social media is growing. Its become a big part of our everyday lives! It’s where many get the news, the latest promotions for our favorite brands, find out the latest scandal in the entertainment world, and it’s the easiest way to stay connected to our friends, […]
Read MoreBy: Jacob Robinson 71% of consumers have ended their relationship [with a business] due to poor customer service. Tweet This! The landscape of today’s business environment is as cut-throat and competitive as ever. With so much competition and a multitude of channels by which businesses can reach consumers, it can be difficult and expensive to engage and […]
Read More*Updated April 12, 2017* With Google’s constant algorithm updates, local search has been taken to a whole new level. Basic SEO practices like keyword research, meta tags, indexing, and penalty recovery are still in place. However, content, directory listings, and mobile optimization play a huge role in rankings. Here are the major SEO trends you […]
Read Moreby Kala Halbert Are you making any of the the following errors with your small business website? You’ve spent the last year improving your search engine rankings, beating your competition and finally made it to the first page of Google. Congratulations! Unfortunately, there is still much work to be done. Now that your site is […]
Read MoreBy: Holly Czuba Google announced last week that mobile-friendliness will be ranking signal. In our industry the term mobile is thrown around a lot. But not everyone understands why having a mobile website is critical, or what exactly, a mobile, or mobile-friendly website is. I’ll explain what the various terms mean, and what makes the […]
Read MoreBy: Holly Czuba Getting to the Bottom of Great Customer Service Why I Believe It’s the Best Marketing, Sales & Loyalty Strategy Do you know about Open Forum by American Express? It’s a great resource for business owners. I receive their weekly article round-up via email. I read an article on customer service this morning. […]
Read MoreBy: Jacob Robinson The principle of ‘value added’ is critical for every business owner to understand, no matter how small or large you are, or plan to be in the future. If you can focus on and implement this concept, you will set your business up for long-term success, creating a loyal and solid customer […]
Read MoreAnd other musings about the commercials aired during the big game. by Holly Czuba As a marketer the biggest sporting event of the year is an exciting time to judge commercials. I came into work this past Monday and was asking everyone what they thought of the Super Bowl commercials. I had a few of […]
Read MoreBy: Katlin Botsford What if I told you, as a business owner, to stop going above and beyond for every customer that walks through your door? Are you kidding me? Of course I’m going to do everything I can for all of my customers! Let’s dig into what I’m saying. There is no doubt that […]
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