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Imagine this: you're one of the only small businesses left in your Manhattan neighborhood. Big-box stores are opening up all around you, but you're not going anywhere - not because you're stubborn, but because you don't need to. You've got all the business you need.
Meet Captain Max Patterson. He got his start as a professional sailor, practicing his carpentry skills both on and off the boats. And yes - he really is a captain. He spent so many years sailing that he eventually accrued enough sea time to earn the title. And it stuck!
Captain Max has worked on many of the hotels, stores and popular restaurants that have moved into his neighborhood. Other business owners rely on him for repairs and add-ons, always needed as soon as possible. He's worked with many of his clients for 20 years or more, and he often goes by and eats at the restaurants he helped build.
A lot of good woodwork has to be done by hand, says Captain Max. You can make something beautiful with your hands that a machine can't.
Craftsmanship is the result of time, attention to detail and many years of skill applied to whatever it may be that you're pursuing. It means finding the time to devote yourself to what you're good at - with a little bit of heart and love thrown in.
Love your craft.
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Captain Max wanted staying power in his Manhattan neighborhood as other small businesses cleared out to make room for chains and big-box stores.
We created a website for Captain Max and optimized it for mobile viewing. Paired with correct and consistent directory listings and search engine optimization, we made it easy for customers to find him online.
Today, Captain Max is one of the only small businesses still thriving in his Manhattan neighborhood, and he plans to hang around for years to come.
Captain Max's mobile-optimized website was professionally designed by our in-house web designers. Max can edit the responsive site at any time, though he prefers to have his dedicated digital marketing specialist handle those changes for him.
We make sure Captain Max's business name, address and phone number are consistent and correct across more than 70 online directories. In addition to helping out with search engine optimization, these directory listings mean it will be easy for his customers to find him.
To help Captain Max get found online, we optimized the content on his website for a list of keywords specific to his industry and location. We also updated the metadata located in the backend of the site so search engines like Google know what they're looking at. Because this SEO process is organic, it's also more durable - that means Captain Max can expect to rank high in search results for a long time.