Townsquare Interactive's Blog

    Full of helpful tips, industry trends and all around goodness. Enjoy.

    Components of an Effective Website & Trusting Your Web Designer

    by Brittany Keenan Is there such a thing as a perfect website? Well, honestly, that depends. Web trends are constantly changing. Working with a team of experts will help you better understand what works versus what doesn’t for your industry. Define Your Audience Before talking to a web designer, make sure you have clearly defined […]

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    What to Do When You Get A Bad Review

    By Katie Sheldon “88% of consumers using the internet will look toward online reviews before making their purchasing decision.” – Trustpilot “I got an awful review on Facebook (or Google or anywhere else). What do I do?”  Working with small- to medium-size businesses, this is a question I hear on the regular. Unfortunately, the answer to […]

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    Long-Tail Keywords Are Key to Customer Conversion

    By: Jacob Robinson Increasing Conversion Rates With Long-Tail Keywords A key metric to any business’s online performance is website conversion rate (the percentage of people who come to your website take some sort of action). There are various ways to increase conversion rates but one fundamental way to convert a higher percentage of people, is to […]

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    Local vs. National SEO Strategies: Which Does Your Business Need?

    For many business owners, there’s confusion about the differences between national SEO and local SEO. What are they, exactly? What strategy do you need? You might be asking yourself these questions. It’s hard enough to understand all of the technical aspects of search engine optimization without adding an extra layer of complexity in regard to […]

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