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Want social media FAQs and stats all in one place? You’re in luck! I’ve created a “Social Media Cheat Sheet” for you to keep handy, giving you a deeper understanding of the industry. Let’s start with the FAQs.
Frequently Asked Social Media Questions
Q: Why should my business be involved in social media?
A: People are already on social networks, and there are a lot of them! Facebook has 1.44 billion monthly active users. People use social media to share content such as pictures, opinion, videos, and status updates. People love to connect with their favorite brands to feel like they are staying in-the-know and up to date with the latest news. People trust what their friends, family, and co-workers are saying.
Enter in reviews.
People use social media to review businesses. On that note, here’s a stat that’s pretty eye opening, and may be enough to answer “Why should my business be on social media?” on its own: 93% of shoppers’ buying decisions are influenced by social media.
Q: How does social media drive business?
A: Social Media channels provide the opportunity for businesses to grab the attention of customers while simultaneously building a brand image. We like to say it’s “word of mouth on steroids”. When people are looking for a service, they research online. Think of a Facebook post or Tweet as a way of putting your business card out there- it’s more exposure for your company. When people share your content, “like” your post, or have any other activity on your page, your brand reach increases. It can also drive a ton of referral web traffic to your website by linking back to your website.
Q: How does social media work with SEO?
A: There has always been a debate whether or not SEO and Social Media have any affect on one another. They overlap in several areas. We expand in great detail in “Smashing Silos. Social Media & SEO Work in Tendem“, but here’s a quick recap:
• Social media profiles show up in search: Social media profiles show up in organic search results – especially in branded search (as shown to the right). Twitter posts are now featured as well! If your company doesn’t have social profiles, that first page real estate goes to someone else.
• Social media platforms have their own search functionality: In reality, we should be thinking of social media platforms as their own ‘search engines’. Users search within Facebook, Twitter, YouTube and more.
• Social activity increases brand reach, which can lead to natural backlinks: Social media gives you the ability to increase and expand your reach. The chance of someone stumbling upon your company because a friend shares something on social media is high. It happens all the time!
Regardless, every social network you’re on, adds to your visibility.
10 Social Media Stats:
You may find the following data and information about social media interesting (I sure do!) and surprising. Use these stats to impress your friends, family, and co-workers!
- Facebook has 936 million daily active users. (Facebook) (Tweet This)
- The average amount of time per day that Americans spend on Facebook is 40 minutes. (IACP) (Tweet This)
- There are more than 2 billion searches on Twitter every day. (IACP) (Tweet This)
- There are 500 new Facebook accounts added every minute. (IACP) (Tweet This)
- People are spending 1 out of every 7 minutes on Facebook when online. (Search Engine Journal) (Tweet This)
- A whopping 71% of consumers that receive a quick brand response on social media are likely to recommend that brand to others. (CeBIT) (Tweet This)
- YouTube is the second largest search engine in the world. (IACP) (Tweet This)
- Twitter handles more search queries per month than Bing and Yahoo combined. (IACP) (Tweet This)
- There are 302 million monthly active Twitter users. (Twitter) (Tweet This)
- The reason the main color on Facebook is blue is because founder Mark Zuckerberg is red-green color blind, meaning the color he can see best is blue. (IACP) (Tweet This)
If you want assistance with your social media campaign- contact us today! We’ll take care of everything for you.